# 8 International Media

 Tate McRae, the Canadian singer-songwriter and dancer, emerged as a global pop sensation in the span of just a few years. Her success is not only attributed to her raw talent but also to the critical role played by international media in launching and sustaining her career. From viral TikTok videos to global streaming platforms, interviews, and music publications, the international media has shaped the trajectory of her public image and broadened her reach far beyond Canada’s borders

Tate's first taste of international attention came when she competed on the American TV show So You Think You Can Dance: The Next Generation in 2016, where she finished in the top three. The exposure on American television introduced her to a larger North American audience and built the foundation for a fan base outside her home country. Her ability to express emotion through dance was amplified by the show's international viewership, setting her up as more than just a contestant—it branded her as a performer with star potential.

Her major breakthrough, however, came through a different medium entirely: social media. In 2019, McRae uploaded a self-written song, One Day, to YouTube. The song went viral, and the video garnered millions of views. Social media platforms, especially YouTube and TikTok, allowed fans around the world to discover her music without traditional radio play or label promotion. This direct-to-audience approach bypassed geographic limitations and gatekeeping institutions, making international recognition possible for a teenage artist still unsigned at the time.

Once signed to RCA Records, McRae's career accelerated rapidly. International music publications such as Billboard, NME, and Rolling Stone covered her work, highlighting her as a rising star and contributing to her image as a global artist. She was featured in major Spotify and Apple Music playlists across different countries, which further helped her singles like “you broke me first” go viral. These platforms, backed by international media algorithms, placed her music in the ears of millions around the world. 

International TV performances and collaborations also played a role in establishing her global appeal. Appearances on shows like The Tonight Show Starring Jimmy Fallon and The Ellen DeGeneres Show introduced her to American and global audiences, often leading to spikes in streaming numbers and social media followers. Collaborations with artists from different countries and musical genres—such as her duet with Khalid—also extended her reach to diverse fan bases.

In conclusion, international media has been a crucial force in Tate McRae’s rise to fame. From early television exposure and viral social media videos to international music coverage and curated streaming features, media beyond her national borders has consistently amplified her visibility and popularity. As digital and social platforms continue to shape global pop culture, McRae’s career serves as a powerful example of how international media can build a modern music star from the ground up.